Strategist Facilitator Creator

I'm Adrian, a serial founder based in Sweden with background from communications, tech and innovation who loves leading people in curious explorations.

Adrian Swartz seated on a red staircase

Driven by curiosity.

For leaders, founders and teams who wants to explore something new.

Commercial strategy Innovation sprints Management workshops Business venture design Communication concepts Moderator and lecturer

Trusted by teams at

Volvo Cars
Volvo Group
AstraZeneca
Vasakronan
Capgemini
Blocket
EY
EY Doberman
More Alliance
AcadeMedia
Schibsted
Nordea
Learnifier
Göteborgs Stad
Business Region Göteborg
TV4
Företagarna
Haleon
Logivity
Kista Science City

Assignments across transformation, new business and go-to-market.

Recent work spans climate data, logistics softwares, urban innovation ecosystems, corporate ventures and business model transformations.

2026Capgemini

AI Makers - Concept development for their new national award AI Makers Prize to achieve engagement and PR celebrating AI impact

2025Gothenburg City

Fast Forward Green City Zone - EU project of facilitating commercial sprints of new sustainable mobility solutions

2024Volvo Cars

MassivPlus AB - Commercialisation of an industry initiative of a climate data platform, leading the venture team

2024Volvo Group

Logivity AB - Commercialisation strategy and go to market activities to position a new corporate venture

2024Vasakronan

Concept and facilitated partner development of a new Cybersecurity Hub in Kista Tower

2023Schibsted AB

A Nordic transformation to performance business model and strategy for a marketing automation product enabling it

2022Blocket AB

Strategy & Insights for Business Offering and Product Marketing Automation

2021Eniro Ventures AB

Venture development of two corporate digital services

2017Gigway AB

Company, marketing and product lead for freelance gig platform

2015Cruitway AB

Company, marketing and product lead for recruitment platform

Facilitation and workshops

Adrian creates the conditions for thoughtful people to think better together. The work can start as a commercial challenge, a partnership question, a new venture or a leadership conversation.

The outcome is clarity in complexity, framing of new opportunities and to move from conversation to aligned direction.

A good workshop is a designed moment where people can see the path, name what matters and commit to movement.

2026Capgemini

AI Makers

2026TechBBQ

AI innovation ecosystems

2025Business Region Gothenburg

Sustainable mobility

2024Volvo Cars

Commercial Sprint

2024Volvo Group

Logistics Software Partnership

2024Nordea

Management team Business Banking

2024Vasakronan

Partnership Sprint for innovation ecosystem

2024AstraZeneca

Life Science Days

2024EY Consulting Learning Conference

Innovation workshop education

2017Electrolux

Reverse mentorship

2016YEOS

Community Strategy facilitation

2016Hyper Island

Entrepreneurship lecture

2015Berghs School of Communication

Digital Leadership

2010Ung Företagsamhet

Entrepreneurship inspiration

Adrian Swartz at MOD Studio
Adrian facilitating a workshop discussion
Adrian smiling while leading a workshop
Portrait of Adrian Swartz
Adrian Swartz in a panel conversation
Adrian Swartz by a stone wall
Portrait of Adrian Swartz

A facilitator with founder energy and strategist approach.

I'm Adrian Ferdinand Swartz, a facilitator, workshop leader and strategist. My passion lies in the meeting of people and ideas - where different perspectives spark something new.

Growing up between theatre and psychology shaped my curiosity about human behaviour, creative expression and storytelling. I thrive when groups are thoughtful, curious and playful together.

I create a shared frame, intention and direction, guide the conversation and turn what emerges into insights for the way forward.

A background across studios, ventures and corporate innovation.

More Alliance Nordic AB

Strategist

YEoS Ventures

Chairman of the Board

MOD Studio AB

Founder

Start Communcations

Board Member

EY Doberman

Client Lead & Strategist

Coria Co AB

Founder & Business Designer

Blocket AB

Product Business Developer

Eniro Ventures AB

Head of Innovation & Venture Team Lead

Gigway

Founder

Young Entrepreneurs of Sweden

Chairman of the Board

Serendipity Professionals

HR Tech Innovation Lead

Cruitway

Co-Founder

Rodolfo AB

Co-Founder